October 11, 2013.
On 11th October, 2013, Marketing Department of Chandrabhan Sharma College had organized a marketing visit for forty five students of F.Y.J.C and S.Y.J.C who were accompanied by their Marketing lecturer Mr. Sanjay Yadav and two other faculty members Mrs.Snehalata Ajaykumar of Banking Department and Miss Reena Ranje of English Department. The visit was to MaganlalChikki Factory at Lonavala.Mr Sanjay Yadav co-ordinated with MrAgarwal the owner of MaganlalChikki Factory and planned the visit.
The visit started in the early hours of working day by the bus hired by the college authorities. They reached the factory by 10 am. Students were called inside the factory in a group of ten;MrAgarwalanswered their questions willingly. He told them that his family started this factory two generations back and hebelonged to the third generation. It was also found that there were workers working over there since twenty five years. They showed the students the process of producing chikki. Students also learnt that they produce not only chikki but also various kinds of fudges and sweets and they have nearly seven production units. Mr. Agarwal enlightened the students about their export, manufacturing, packaging and sales.
Students were amazed at the speed at which the workers worked and their skill was worth watching. The visit concluded by afternoon. It was an enriching experience for the students in getting live exposure of manufacturing, packaging and marketing the produce. It will surely help them in their further career enhancements. Students also visited the wax museum at Lonavala and were very impressed.
Mr. Sanjay Yadav
(H.O.D of Marketing Department)